Barbie You Can Be Anything ad campaign

Barbie ‘You Can Be Anything’ ad campaign

Imagination precedes innovation and Mattel, Inc. wants girls to grow up believing that they can be anything they want to be. Through the brilliant “You Can Be Anything” ad campaign, the American multinational toy manufacturer is using the Barbie brand to encourage girls to dream and believe in the power of their imaginations. Play encourages […]

Electronics industry makes eradication of forced labor a high priority

Electronics industry makes eradication of forced labor a high priority

The Electronic Industry Citizenship Coalition or EICC has made the eradication of forced labor a high priority, particularly by implementing its revised Code of Conduct that bolsters the protection of workers. The EICC is a nonprofit coalition of more than a hundred leading electronics company dedicated to supply chain responsibility. Some of its members include […]

Improving education systems in the Gulf and the Middle East through privatization

Improving education systems in the Gulf and the Middle East through privatisation

Data from the UNESCO Institute for Statistics revealed that a considerable number of international students around the world came from the Middle East. Essentially, these individuals have decided to continue their academic pursuits abroad to access a particular level of standards and quality of education not readily available in their home countries. However, it is also worth […]

Samsung also has an established presence in the fashion industry

Samsung Fashion: Samsung and the fashion industry

Samsung Group has been widely known for introducing an array of products ranging from home appliances and smart devices to networking peripherals and semiconductors. However, apart from its business interest in electronics and digital services, the South Korean multinational conglomerate also has an established presence in the fashion industry. Under its affiliate Cheil Industries, specifically […]

Google ends Google Glass

Why Google ended Google Glass?

Starting 2015 January, Google has stopped selling their Google Glass device and has pulled out remaining products sold over key distribution partners. The tech giant clarifies the device is a work-in-progress under the Google X program and its launch three years ago in April 2012 was an experiment undertaken to gauge consumer reception and overall marketability of similar smart […]