The backpack has become smarter and more useful. When the creative company DayBreak Design, Inc. decided to explore uncharted territories, team members have come up with an interesting project that geared away from their usual graphic design and web development chores—the iBackPack.
Equipped with a powerful battery system, the iBackPack does more than carrying your daily essentials. It is an electronic powerhouse, a communication hub, and an entertainment device all rolled into a stylish backpack suitable for every technology-reliant individuals—from third graders to white collar professionals.
At the heart of iBackPack is a lithium polymer batter with a capacity of 10,000 mAH to 20,000 mAH, depending on the backpack model. This battery system not only serves as a charging hub but it also powers the built-in hardware paraphernalia that transform the backpack into an all-around companion for gadgets and gizmos.
Convergence is the selling proposition of iBackPack. It is a personal Wi-Fi Hotspot with built-in 36 and 4G capabilities that allows connection for six to seven devices. With four waterproof USB 3.0 ports, the backpack can charge for devices at once. In addition, iBackPack also features a Bluetooth audio system, a GPS, and a retractable power cord.
Perhaps, one of the most interesting features of iBackPack is the built-in anti-theft security system. The backpack essentially communicates with a smartphone or tablet device via an app. If someone were to steal the bag, a user can turn on the installed alarm to distract the thief or use the GPS tracking system to track and follow the location of the bag.
The same security system also keeps user from accidentally leaving the bag. In the absence of Internet, the tracking system still works via Bluetooth connectivity. This is useful in places where Internet connection is disallowed.
Another important application of the built-in security system of iBackPack is that it allows parents to promote the security of their children. Parents can easily keep track of the whereabouts of their children, determine how long it took for them to get to school, and determine their travel time on their way home, among others.
The bag also keeps all gadgetries protected. Accordingly, iBackPack is made of weatherproof materials to keep electronic devices safe from the elements.
Currently, iBackPack is running a crowdfunding campaign via Indiegogo to enter mass production. It is currently available for pre-order via Indiegogo but it would be available in early 2016.
Despite the early stage of the product, the company has been brewing several strategies to promote or market iBackPack. Apart from the Indiegogo crowdfunding campaign, the company is planning to secure deep discounts from airlines, hotels, rental cars, and other establishments for the included iBackPack Discount Club—a loyalty program with perks and privileges for consumers.
The company has also rolled out a retail strategy that would tap key retailers in the United States to include Wal-Mart, Target, Sears, Macy’s, JC Penney’s, and Saks, among others. For consumers outside the U.S., iBackPack ships worldwide and ordering can be made online.
“We will continue to provide direct-sales following the Dell business model, we believe the iBackPack product is well suited for retail distribution,” said Doug Monahan, CEO & Founder. “While the iBackPack is a technology marvel, it very clearly falls in line with the luggage business model exemplified by industry leader Hartman Luggage.
The iBackPack is expected to be sold in over 5,000 retail centres within the next 18 months. It is ramping up its manufacturing and production facilities throughout the 4th quarter 2015. Initial shipping project is currently over 200,000 units.
The company has invested around $10 million. According to Monahan, “While the investment is significant, we are committed to both the direct sales and channel sales business model. Major retailers provide by a reliable distribution system as well as significant support services that are important to a fledgling new business such as iBackPack.” More information about iBackPack is available on the official website. Photo credit: iBackPack