During the Wasteland Supply panel discussion at the 2015 World Economic Forum in Davos, Danish brewing company Carlsberg has announced its ongoing project that will eventually lead to consumers buying and downing beers in cardboard bottles.
The company has initiated a three-year project that also involves partnering with packaging company EcoXpac, Innovation Fund Denmark, and the Technical University of Denmark to develop a fully biodegradable wood-fiber bottle for beverages. This will be the first biodegradable bottle in the market.
Touted as the “Green Fiber Bottle”, the material composition of the proposed container is nothing different from a typical cardboard—think of materials used in cartons and packaging.
All materials used in the cardboard bottle, including the cap, will be developed using bio-based and biodegradable materials—primarily, sustainably sourced wood fibers. This will allow the bottle to biodegrade naturally.
“At Carlsberg, we are firm believers in the importance of a circular economy in ensuring sustainable future growth and development on our planet, and today’s announcement is excellent news,” said Andraea Dawson-Shepherd, Senior Vice President for Corporate Affairs. “If the project comes to fruition, as we think it will, it will mark a sea-change in our options for packaging liquids, and will be another important step on our journey towards a circular, zero-waste economy.”
The Green Fiber Bottle project forms part of the greater Carlsberg Circular Community (CCC) initiative launched by Carlsberg together with key partners to promote a circular, zero-waste economy through a so-called Cradle-to-Cradle framework.
EcoXpac is one of the selected partners working with several CCC projects. EcoXpac is an innovative company from Denmark that has specialized in designing, developing and producing products made from recycled or natural moulded fiber.